Privacy Policy for Mirror
Last updated: May 5, 2025
1. Who We Are
AMFM AI, Inc. ("we," "our," or "us") operates the Mirror mobile application (the "App"). We help users explore astrology typologies, run compatibility reports, and take personality assessments, including AI-powered insights. This Privacy Policy explains how we collect, use, disclose, and protect your personal information.
2. Information We Collect
| Category | Examples | Purpose |
|---|---|---|
| Account & Profile | Phone number (used to send one-time passcodes & verify identity), name | Account creation, sign-in, authentication, in-app notifications |
| Birth Data | Birth date, birth time, birth place | Astrology chart calculations, compatibility reports |
| Personality Data | Answers to personality tests, derived scores | Personality insights, compatibility reports |
| Usage Data | In-app actions (e.g., screen visits, button clicks), feature interactions (e.g., time spent on features), device/OS info, IP address | Analytics, performance monitoring, fraud prevention |
| AI Query Content | Questions & prompts you submit to our AI features | Provide responses, improve models (after de-identification, meaning we remove identifiable info so it can’t be linked back to you) |
We do not collect precise geolocation, biometric identifiers, payment card numbers, or government-issued IDs.
3. How We Use Your Information
- Provide core services – generate astrology charts, compatibility reports, and personality insights.
- Authenticate & verify identity – send one-time passcodes (OTP) via SMS to confirm your phone number and protect your account (these SMS messages are not used for verification).
- Personalize your experience – remember preferences, suggest relevant content, and refine AI responses.
- Communicate with you – send service updates, verification codes, and important notices.
- Improve and secure the App – analytics, debugging, and preventing misuse or fraud.
4. Legal Bases (GDPR)
- Performance of a contract – creating your chart, running reports, and providing requested features.
- Legitimate interests – App analytics, fraud prevention, and improvement.
- Consent – Optional participation in marketing (e.g., emails) or research studies (you may withdraw at any time).
- Legal obligation – Responding to lawful requests and regulatory requirements.
5. Sharing & Disclosure
We do not sell or lease your personal data. We share it only with:
| Recipients | Reason |
|---|---|
| Cloud hosting & analytics providers | Secure data storage, performance monitoring |
| SMS/email vendors | Phone number verification (OTP), notification delivery |
| AI infrastructure partners | Processing AI queries (bound by contracts to use data only as directed and apply technical, security measures) |
| Professional advisers & authorities | Legal, accounting, or compliance requirements |
| Business transfers | If we merge, sell, or reorganize, data may transfer under equivalent safeguards |
All vendors are bound by contracts that require privacy and security standards at least as protective as this Policy.
6. International Transfers
We store data in the United States. If we transfer data to other countries, we rely on approved legal mechanisms like Standard Contractual Clauses (terms ensuring data protection outside the EEA).
7. Retention
We keep personal information only as long as necessary for the purposes described above:
- Account data — until you delete your account.
- Birth and personality data — deleted with your account or anonymized (identifiers removed, used only for aggregate analytics).
8. Security
We use industry-standard safeguards: encryption in transit and at rest (strong algorithms for sensitive data like birth info), least-privilege access controls, regular security training, and third-party audits.
9. Your Rights
Depending on your location, you may have the right to:
| Right | Description |
|---|---|
| Access | Request a copy of the personal data we hold about you |
| Correction | Ask us to correct inaccurate or incomplete data |
| Deletion | Delete some or all of your personal data |
| Portability | Receive data in a machine-readable format |
| Restriction / Objection | Limit or object to certain processing |
Submit requests via in-app privacy settings or email below. We'll verify your identity before responding.
10. Children's Privacy
The App is not intended for children under 13. We do not knowingly collect their data. Users aged 13-18 should have parental consent; parents can contact us to delete their child's data.
11. Third-Party Links & Content
The App may link to external sites or embed content (e.g., YouTube videos, astrology articles). Their privacy practices are governed by their own policies.
12. Changes to This Policy
We may update this Policy for new features, legal requirements, or best practices. We'll post the new version and notify you of material changes via in-app notifications or email.
13. Contact Us
For questions, requests, or complaints, please contact:
AMFM AI, Inc.
Attn: Privacy Officer
111b South Governors Ave Ste 28323
Dover, DE, 19904 US
Email: privacy@mirror-hq.co
If you are in the EEA/UK, you may also lodge complaints with your local data protection authority.
By creating an account or using the App, you acknowledge that you have read and understood this Privacy Policy.